SBOF Agrosmart - Online Marketplace for Agricultural Products
The main users are farmers, especially those in rural areas, who need reliable access to agricultural information, tools, and services.
1. The Problem
Farmers were facing several challenges:
- They didn’t have easy access to updated agricultural knowledge.
- There was a big gap between tech developers in cities and farmers in villages.
- Many rural areas had poor internet, making it hard to use online tools.
- A platform was needed that worked well on both mobile phones and computers.
- The app had to be simple and engaging so that farmers would use it regularly.
2. Our Approach
We focused on understanding the needs of rural farmers and designed a solution that was:
- Easy to use, even for first-time digital users
- Accessible in areas with low internet coverage
- Available on both mobile and desktop
- Packed with useful and localized farming information
- Built to help farmers interact and learn from each other
3. Solution
We built a cross-platform marketplace with:
- Simple and clear interface designed for rural users
- Offline access for important features and content
- Compatibility with both mobile and web devices
- A rich library of farming knowledge, best practices, and guides
- Interactive tools like forums, Q&A, and chat to connect farmers and experts
4. Outcome
- More farmers started using the platform, thanks to the easy design
- Productivity improved because farmers could get information even without internet
- Farmers connected and helped each other through chat and forums
- The platform worked well across devices, making it more accessible
- It scaled easily, supporting a growing number of users and needs
Our user-first design and development helped build a platform that is now empowering farmers, improving productivity, and driving digital change in agriculture.
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