Digital Marketing
Introduction
This course provides a comprehensive overview of Digital Marketing for beginners and professionals alike. Whether you're looking to promote a business, boost your career, or become a freelance marketer, this course covers essential tools, techniques, and strategies to succeed in the digital world.
What you'll learn
- Core concepts of digital marketing and its importance
- SEO (Search Engine Optimization) and how to rank websites
- Social Media Marketing across major platforms
- Google Ads (Search & Display campaigns)
- Email marketing and automation
- Web analytics using Google Analytics
- Basics of Affiliate Marketing & Influencer outreach
- Crafting and running successful digital campaigns
Schedule
| Day | Time | Price | Instructor |
|---|---|---|---|
|
Mon – Wed |
8:00 – 10:00 |
$5/hrs |
Amit bachal |
|
Tue – Thu |
Content |
Content |
Content |
Certificate
DETAILED COURSE BREAKUP FOR DIGITAL MARKETING | DURATION 3 MONTHS
Topics Covered >
What is digital marketing?
Traditional vs Digital
Channels and types of digital marketing
Buyer journey and funnels
Setting goals & measuring success
Topics Covered >
Importance of websites in digital marketing
Basics of domains, hosting, and CMS (WordPress intro)
Creating effective landing pages
Call-to-action strategies
Mobile optimization and UI/UX tips
Topics Covered >
How search engines work
On-page SEO: keywords, meta tags, URLs
Off-page SEO: backlinks, guest posting
Technical SEO: sitemaps, indexing, speed
Tools: Google Search Console, SEMrush, Ubersuggest
Topics Covered >
Platforms: Facebook, Instagram, LinkedIn, Twitter, YouTube
Creating content calendars
Organic vs Paid marketing
Running ad campaigns: target audience, creatives, budgets
Analytics and engagement tracking
Topics Covered >
- Introduction to Google Ads
- Keyword research & campaign setup
- Search vs Display campaigns
- Bidding strategies & Quality Score
- Performance analysis & optimization
Topics Covered >
- Building email lists
- Writing effective emails & subject lines
- Email tools: Mailchimp, Sendinblue, etc.
- Email automation and sequences
- A/B testing and metrics
Topics Covered >
- Types of content: blogs, videos, infographics
- Blogging platforms and strategy
- Keyword targeting and SEO-friendly content
- Repurposing and content calendars
- Branding through content
Topics Covered >
Setting up Google Analytics
Understanding user behavior & traffic sources
Conversion tracking using goals and events
Funnel analysis
Reporting dashboards
How affiliate programs work
Choosing affiliate platforms
Influencer outreach and collaborations
Tools for tracking and payments
Legal & ethical considerations
Creating a complete campaign (SEO + SMM + Google Ads)
Building your personal brand
Freelancing platforms & proposal writing
Client communication & portfolio building
Certification & mock interview practice
Cancellation policy
Cancellation Before Course Start:
- If you cancel 7 days or more before the course start date, you will receive a 100% refund.
- If you cancel within 6 days of the course start date, a 20% cancellation fee will be applied.
Cancellation After Course Start:
- No refund will be provided once the course has started.
- However, you may be eligible to transfer your seat to the next batch (subject to availability and approval).
No-Show Policy:
- If you fail to attend the course without prior notice, no refund or transfer will be provided.
Batch Transfers:
- You may request a one-time batch transfer before the second session, subject to seat availability.
Refund Timeline:
- All approved refunds will be processed within 7–10 working days to your original payment method.